“Our weakness somehow is our hidden strength”. Such quote is applicable to rail transportation, the prominent weakness that railway operator have in Indonesia is journey time. It is always a challenge to upgrade rail infrastructure to compete with air transportation. Nonetheless, the 3 – 15 – hour – train – journey time affects passengers behaviour during the trip. Train passengers spend more money buying snacks, foods, beverages than airline passengers. Moreover, train passengers also tend to keep them busy (or productive if you like) by smartphone-ing, working on laptop or paperwork, chit-chatting, re-energizing, snacking or even hold a meeting on the go. Those activities, however, only account for nearly 60% – 70% of their total journey time, long-distance-passengers will automatically be attracted to look for any entertainment provided by the train operator such as On-train television and On-train magazine. Therefore, referring to data collection obtained from on-train footage (CCTV), 90% of train passengers will allocate at least 30 minutes to read Magazine (10% could not find the Magazine because other passengers take it as a souvenir!). On the one hand, it is difficult to justify level of readership of In-flight Magazine, most of airlines passengers tend to get on & off the aircraft as soon as they can, and for business travelers, taking a nap is essential.
3 – 15 hour journey time affects passengers behaviour: they spend more money buying snacks/foods. They enjoy On-train Magazine. Capturing above-described strengths on long train journey time, AZ+ aim at becoming an integrated railway-related media specialist encompassing consulting, media-buying, copy-writing, publishing and creative. Our first project is to launch “brand new” On Train Magazine called OnTrack which will be circulated onto all Executive class trains, Chartered trains and Airport trains with total copies of 10,300 per edition plus digital circulation through KAI Access Mobile App with total of over 1 million users. We deliver value for money by charging less the cost of advertising on OnTrack and ensure that your products reach the market by leveraging train journey time. Flat plan of such magazine can be seen on here
Train Operator Offers Many Options on Advertising.
It is inevitable that transit crowd can be a prospective advertising channels. Mass transportation attracts people/customers, numbers of customers attract advertisers.
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